Let’s start with the definition first-
A press release is formal written or recorded information that is directed to the news media for the purpose of making an announcement.
A press release is like a ticket to publicity! Anything new happening at your workplace, like your company is launching a new product, or there’s a special event, let the world know through a press release!
But that doesn’t mean that every other reason calls for a press release. First, be sure you have a reason to write a press release.
Now let us check out the reasons behind writing a press release-
You’ve got something great to share!
Some reasons that can be great enough to holler out to the people-
- You’re starting a new venture
- You’re launching a new product
- You’ve received an award
- You’re celebrating an anniversary
- You’re launching a website
- You’re sponsoring an event
Big reasons can be many but make sure they are worth sharing!
Make the most out of the occasion by sharing information with as many people as possible. And a press release can do that for you.
You want to show the world your niche!
A news release can help you establish yourself as an expert or a genuine source. When you present yours expertise, people take you as a trusted source. And once they trust you, you know your business will be booming!
A press release is a fairly inexpensive way to boost your visibility!
Writing and distributing a press release is fairly inexpensive. Most companies write their own press releases. You’ve to spend only for the press release distribution. A press release is one of the most affordable advertising options that can help boost your company’s visibility.
Having a long-term press release distribution strategy at hand lets your customers know about your company, and the products and services you offer. Moreover, you gain the attention of the media, they start to trust you more and give you more media coverage.
A press release can catch the eye of investors too!
Press release highlights the best about your brand, talking about the successes and advancements made by your company. Therefore, it can be a powerful tool for catching the eye of investors.
Are you still thinking about writing a press release?