You’ll have to agree with me on the point that visual content is gaining more popularity. Not many people nowadays read a 500 word article (unless they are looking for some serious information). That’s exactly the reason visual content has become more appealing that the usual text-loaded ones.
Time for some stats to prove my point-
Statistics confirm it that infographics are liked and shared on social media 3 times more compared to any other type of content. Source
Text, pictures, graphs, charts, and stats, presented in a great way grab more attention that the usual ‘text-only’ content. You can ask yourself, if you are short on time what would you prefer- reading a 500 word article or a 200 word well-sectioned infographic?
Well, I am not saying that all those who are writing articles are simple wasting their time (I am writing one right now, so…) but adding an infographic to your content strategy can sure give you some wonderful results.
Now it’s time we move straight to writing an infographic.
- Know your audience
An infographic that caters to what your audience wants is the best. It is good to hunt down a trending topic but don’t forget to tailor it your audience’s need.
- Be clear
An infographic should be clear, straight-forward and simple. The easily you convey your information across the more you gain. Stats, graphs, texts, images, are enough to make it complex, don’t add more complexity from your side.
- Maintain the flow
An infographic should tell a story and not be a random assemblage of facts, stats, texts and images. A flow from one section to another will guide the reader through it without making it a boring piece.
- Strike a balance
As you know infographic is a deadly mix of information and graphics, so maintain a strict balance. Both should be in proportion, even if one exceeds the other, it can affect the end results.
- Data relevance
The stats or data you use should be relevant to your message. Also, ensure it is accurate, unique and interesting and the data sources are dependable.
- Write content that your audience can relate to
Whatever you write in your infographic should be though-provoking. Write something that your audience relates to and include data that allows them to strike a connection.
- Check the visibility
Infographics usually have a variety of font sizes and styles. So you must ensure that it is easy to view. Firstly know that how will people be viewing the infographic: printed, online, or both? Then decide the size and orientation of the text and graphics to get a proportionate design and layout.
Last but not the least; don’t forget to promote your infographic on social media…