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Search Engine Optimization (SEO) and Social Media Optimization (SMO) are used to help a website rank higher in the Search Engine Results Page (SERP). While both SEO and SMO are two different areas, SEO can be considered to have given birth to SMO. However, being very different from one another, SEO and SMO are often mistakenly believed to be the same!

To help clear the fine line between the two and to make people aware about the differences, here are a few things that you need to know.

What is SEO?

Search engine optimization is a set of strategies that aim to improve the website visibility by making a website rank higher in the search results.

What is the goal of SEO?

SEO works with the goal of making a website more optimized for search engines, and increase website traffic via search engines.

How SEO works?

SEO attracts website traffic by the use of keywords, optimizing HTML and backend coding, adding Meta descriptions, alt tags, headers, and many more things. 

What is SMO?

Social Media Optimization can be considered to be a part of SEO but is not directly related to it.  Growing and optimizing a business’ social media presence is what SMO actually does. Social Media Optimization includes social networks, such as Facebook, LinkedIn, etc. and also online forums, blogs and web-based communities which can be useful for a business.

What is the goal of SMO?

The goal of SMO is to increase brand recognition and reputation via interactive online channels- social networks, communities, etc.

How SMO works?

SMO works by optimizing social profiles by publishing interesting, useful and shareable content. Interacting in social conversations with customers to build brand recognition, and address customer complaints and issues in a transparent manner.

SEO & SMO – The Difference!

While SMO is considered to have branched out of SEO, there’s actually huge difference between the two. Unlike SEO, SMO is about quality over quantity- meaning that in SEO there’s focus on target keywords, whereas in SMO the focus is on interesting, useful and interactive posts.

SEO and SMO both can bring huge influx of traffic, but SEO takes some time to yield results, while SMO delivers the results in a short span.

Which rules over the other?

If we look from the point of a successful digital marketing campaign, then both SEO and SMO are important components of a marketing strategy. If you’re focusing all of your efforts on SEO, and neglecting SMO, it’s much likely that you’re losing out on huge amount of traffic.

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