“Marketplace optimization’ or MpO is a diverse tool that may sound like a close relative of SEO or Search Engine Optimization. I don’t say that it isn’t, but as SEO is widely followed across the length and breadth of online buying and selling, MpO is still a neglected part of it.
What is “Marketplace optimization’ or MpO?
For all the online marketplaces and ecommerce sites, Mpo holds great importance. Marketplace optimization is a complicated process that involves tweaking a number of attributes to improve product visibility across the ecommerce sites to increase total sales.
The Three Big Reasons
Reduces navigation time to reach the right product
When online shoppers explore different shopping sites, they use the search options present on the website to search for products they wish to buy. To make sure that the customer reaches the product he is looking for, proper optimization is required. Only when your products are optimized according to the marketplace’s algorithms, should you expect your customers to locate your products and make a purchase.
Because platforms are substantial, sellers even more
In order to reach out to the users and customers and turning the users into buyers, the online presence must be optimized. As different sellers are competing on one platform, there is a greater need for an optimized presence.
The product inventory is huge!
Marketplaces and ecommerce sites offer huge lists of products, and that’s the reason they face unique SEO challenges. Each online marketplace has its own search algorithm, and that’s why there’s a need to optimize the attributes of the product according to the algorithm to ensure that each item is easily found by the customer.
To start with marketplace optimization, you must understand the platform first. There are many online marketplaces, and each site has its own set of rules. There can be some similarities, but then there are differences as well, that’s why optimization is particular to every marketplace.