I am sure you must have come across a lot of moral science, civic rules and disciplinary classes as a child. I have had my fair share and therefore I know. So do you recall being preached that you should be less of a talker and more of a listener?
Great thinkers and motivators of the past believed that people do not quite often use simple abilities such as a smile, kind word or a listening ear, unaware of the fact that these could actually change their worlds. Well, what a genius.
Here I shall reveal to you how listening, more specifically social listening, could prove profitable for your business growth. So pay heed.
What is Social Listening?
Social listening, as you might have guessed by now, most definitely deals with social media. It in fact, refers to keeping a track of whatever is the popular talk, including phrases, people, companies, brands or even some sensational practice on social media. No, it ain’t stalking.
It could more be like keeping a tab over what content is being liked by people more often, or what is it that your contemporaries are talking about and sharing on social media. Social media listening has more to do than mere notifications. It extends beyond who and what you are tagged to, and covers all that you had been missing out on so far.
When you only notice tags and notifications that directly concern you on social media, you miss out on a large mass of people that do not involve you directly. It could mean you are missing out on a good multitude of business opportunities in the form of what the other people like, require, dislike and so on. This also could involve discussions on your brand or your product.
Where social media monitoring lets you see what’s before you, social media listening keeps you updated with everything around you. And this is why it counts.
Why is it significant?
Where at one hand through social media monitoring you can explore and gather data like audience conversations or brand mentions, social listening on the other hand shall enable you to act in accordance with it. This means that through social listening you can evaluate data and use the information to make your strategies more worthwhile.
You could focus on the customer response patterns on social media like Facebook, Twitter or Instagram, analyze it and draw conclusions from it all.
There’s a bit of Psychology involved
A simple rule of psychology says – people react based on how they are treated. Incorporating this rule to marketing, gives the conclusion that the happier and more satisfied are your customers with you, the better shall their response be towards your business. This involves responding to their feedbacks too.
The Numbers back it up
Reports suggest that although more than 500 million tweets are circulated on Twitter everyday only a small 9% of those tweets might be directed towards your brand. The reasons behind this could be many. Beginning with, some of customers may not be aware of your presence on Twitter, while some others may be lazy to track down your Twitter handle. There also could be another possibility though. As per a report of 2015 Sprout Social Index, out of every 8 messages to the brands, 7 go unnoticed. Such small mistakes may however cost your brand greatly.
Remember, every customer that your contemporary might be losing, with Social listening by your side, you might win.
If Social Listening were Niccolò Machiavelli, it would say,
“Keep your customers close and your contemporaries closer, to make your business graph rise higher.”