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The story of startups starts with lots of ideas and low budget (in most cases), which proceeds with how best or worst they make out of these two aspects. A strategy to reach a large audience with low budget is all that is required to get hold of the thread to balance the initial stage of business. Social media, no doubt, seems an incredibly concrete source to confiscate the burden of maximizing marketing efforts without compromising quality.

It’s ok to make mistakes in life, but not on social media; especially at the cost of affecting your budding startup. Having an effective social media presence can help brand new companies create meaningful, lasting relationships with their clients, so use it wisely to communicate what you really mean and to the right audience.

Here are social media tips for startups on beating the challenges and make a lasting presence:

  1. Work on strategy before choosing platforms

To choose the right platform for executing engagement activities is important, but much before that, to have a precise & well planned executing strategy can make a marked difference. Decide & make note of your business goals & objectives, target audience, and what do you wish to portray to create your company’s online presence. The tonality of the social media presence has to sync with the nature of business & company culture.

  1. Avoid incorrect platforms

In today’s world, every person is spoilt for choice, but a startup cannot afford this due to budget constraints. After honing in on company’s social media approach, determine the social channels depending upon the strategy, approach & goals. Being present on the most popular platform does not make sense if the required target audience is not active there. Targeted marketing on the right platform is the key of the game for startups.

Here’s a quick glimpse of the popular social channels for startups to decide on:

  • Facebook

Choose this platform when:

  • You have highly visual content
  • You have funds for FB ads
  • You want to leverage the community effect
  • You want to leverage TA’s friend’s network to build trust in the minds of the users
  • LinkedIn

Choose this platform when:

  • You are a B2B company
  • You want to connect with a professional audience
  • You wish to establish thought leadership within consistently targeted audience group
  • Twitter

Choose this platform when:

  • You want to broadcast messages
  • You wish to join the on-going conversations
  • You need to connect with thought leaders/people that matter to you/your business
  • Google+

Choose this platform when:

  • You need to boost SEO efforts
  • You wish to connect with like-minded people at Google communities
  • Pinterest

Choose this platform when:

  • You have highly visual content to share
  • Your primary target audience includes women

These are just the basics; while deciding on the right platform for your business, you no doubt have to do an in-depth research.

  1. Do not dare to ignore content marketing

You can say content marketing is a gasoline for social media efforts. Work upon interesting infographics, engaging blogs/articles, free ebooks, and whatever else that can help you establish your thought leadership and showcase your expertise. Also, videos have evolved as an excellent way to reach the audience in a right way, for which you can experiment with VBlogs too. Plus, never make an excuse of poor bandwidth to come up with content worth sharing.

Take inspiration from VW’s ‘unlaunch’ ad:

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  1. Align with audience while commenting too

The task of connecting with audience on social channel doesn’t end with adding posts; it has to be synced well in comments as well. If your TA is youth, quirkiness in the comments of the posts adds to flavor. On the other hand, if it’s all about being professional, don’t go overboard and affect the sedateness.

Take example from Zomato’s Tweet reply:

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Here’s a thumb rule to swear by – You do your social media right, your brand comes across as bright!

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