Whether you use it or not, most people have at least heard about Snapchat, the photo messaging service that deletes the images you send right after they are seen. Years ago, it was just the teens and the pre-teens that were targeted by the platform. But more recently, Snapchat has introduced a number of new features, moved into a broader space, and has become a legit media platform that has been valued at over $16 billion and already has over 100 million users.
Realizing this, a number of brands, from every industry and target demographic, in the US have already started roping in the potential that this platform offers. Snapchat is not polished and not edited; it is scrappy, raw, and fun! It offers brands the chance to engage their audience at a human level, personal and interesting.
Brands can use the daily stories features of Snapchat to engage their audience. These Snapchat stories last for 24 hours and are a string of snaps that create a video or photo narrative. Stats state that there are over 1 billion story views per day on Snapchat. Native tools offered by the platform like geofilters, filters, emojis, music, text, etc. can be used to add an element of interest to your stories. Here’s what you can do to grow brand awareness through Snapchat:
Live Event Access
Snapchat is all about real time social media, and you can give your audience access to live events. Trade shows, product launches, or 10,000th customers, Snapchat is exciting as it offers a unique and authentic view into what is happening.
Snapchat can be used to deliver exclusive content that is not available on other digital platforms. The feeling of exclusivity that this inspires truly helps the audience in feeling special. In fact, a number of fashion brands like Michael Kors have used this platform to debut their collections before they even hit the runways.
Who doesn’t like social media giveaways? Snapchat just offers a unique way to do promotions. For example, you can post a story of multiple snaps and give away a discount code at the end of it; you could ask followers to complete kooky challenges that involve Snapchat. A good example of this is GrubHub, they were the first brand on Snapchat to hold a scavenger hunt, where the followers had to post a snap daily, and it could be a food bombing, a selfie, etc.
Behind the Scenes
With Snapchat, you can create a personal connection with your audience by offering them the unique chance to go behind the scenes. Show off your workplace, record parties, or just Friday evenings, the sky is the limit.
The media platform that is Snapchat is a very authentic way to reach out to people. The content is raw, you cannot edit the videos (you can add filters though), it is real time, and all that just helps in making it a very personal platform to engage on.