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We could begin by talking about the importance of ‘listening’ to your audiences, or you could just read about it in Part 1. We talked about a very practical issue in monitoring that social media is a wide, wide expanse, and you cannot be expected to sieve through everything, looking for posts or tweets relevant to your brand. And that this is where Social Media Monitoring Tools come into play. If you are new to this part of digital marketing, you should probably get used to the concept with some free Social Media Monitoring Tools. Once you have a grasp of which tools offer what, and what you want to accomplish with them, you could go for the paid versions for better features and targeting.

So if you remember, we talked about 5 tools that you can use to monitor your social media presence. Continuing in the same vein, and to not leave you hanging, here are the rest of the free social media monitoring tools that you could be using:


As the name pretty much suggests, this tool is amazing if you want to check how far your Tweets manage to travel. TweetReach measures the impact and implications of different social media discussions, and can help you find out who your most influential followers are. Armed with this information, you can be guided towards the right people to target while sharing promoted content.


Another one for the beginners in Twitter monitoring, Twazzup lets you enter names to track and gives you real time updates. These updates include most retweeted photos and links, top 10 keywords related to your search, as well as the most active top influencers.


Pretty similar to Twazzup and as straightforward, Addictomatic offers control over a number of platforms like YouTube, WordPress, Google, Ask.com, Flickr, etc. It’s a good tool to keep up with the latest industry developments and brand reputation.


This tool is targeted at small-medium businesses. SumAll is a cross-platform social media monitoring tool and it helps you gauge the correlation between different social channels. There are also daily email updates that provide you with a quick overview of your account stats, in comparison with previous week’s stats, allowing you enough time and data to be able to quickly react to urgent issues.

Simply Measured

Simply Measured is a tool that makes for easy analysis of your owned, paid, and earned activities. The main features of this suite come with a paid account, but it is also possible to use the tool to create free individual reports for various social media platforms including Facebook, Twitter, and Instagram.

These free reports can be used to gain insights like Facebook content, page analysis for competitors, measurement of key customer service metrics, Instagram engagement, trend and content analysis, etc.

Truly, the social listening tool market is a crowded one. Make sure you give these free tools a try to ascertain which software is perfect for you.

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