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Some of us have been sincere Facebook-ers, a part of the Twitteratti, YouTubers, for quite some time in our lives, but when it comes to the digital marketing, we do find ourselves wondering, as to which bird this is. For all such folks who haven’t gotten their researches done yet, here is a short but wholesome package of Gyan for you. May your brains enjoy the meal.

What is Digital Marketing?

Generally, any development and/or execution of a promotional strategy, involving electronic or digital media, would fall under the tag of Digital Marketing. But with the passage of time, traditional mediums like televisions and radios have departed from the zone, which now basically revolves around the Internet, utilizing social media, plus mobile apps, podcasts, text messages are some of its other tools.

What is different?

The best thing about digital marketing is that it can be accessed by buyers or viewers anywhere, anytime. The communications and interactions have become essentials for such marketing. Also, thanks to the users’ reviews that we can now know more about the products, than just what their brands have got to say. A 24/7 customer service is available, to cater to your needs, be it orders, complaints, suggestions, or queries.

Digital Marketing is also different because, a tab can be kept on the viewership, as in how long or how often a product has received viewership, then the campaign performances, response rates, sales rates and that too here and now. 

What are the prospects?

Digital Marketing is such a broad world, that it has something or the other to offer to all. So whether you are good at strategizing, or are interactive and good at customer servicing, a techie at heart, have a knack for writing, or if it is creativity that runs through your veins, my suggestion to you would be spread your arms and embrace this fascinating field.

SEO- Search Engine Optimization or SEO, is the funda that is undertaken to generate traffic to a website, and not only make it search-engine friendly but also good for viewers.

PPC- PPC or Pay per Click is the term that defines the act of buying visits to a site, as the ads get paid for each time they are clicked.

Social Media- The highlight of the century, social media is immensely significant for digital marketing too, as they become platforms for products or services to be marketed.

Content- Content happens to be another supporting tool without which this giant would have been dysfunctional, as this department goes on to cater to stuff like blogs, articles, PRs, classifieds and what not.

Creative- Last here but certainly not the least, this department dealing with all the enthusiastic artistes, with crazy cool minds, is the one behind the gifs, illustrations, videos, cartoons etc. that are trending on social media and other portals.


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