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There’s hardly anyone in this world who would disagree to the usefulness of social media in digital marketing. Social media marketing holds importance for all types of industries. Social media usage is increasing every day, and that’s exactly the reason why brands have taken to it seriously.

Although social media marketing has gained momentum in the past few years, a myriad of myths about it have been doing rounds since a long time.

If you’re thinking twice before embracing social media marketing, then may be one of these myths may be a reason that’s stopping you…read on….

Myth – Social media isn’t for my business, as my customers are not on social media

Fact – Over a billion people are on social media, and it is just next to impossible to believe that your customer isn’t there! When it comes to creating a social media strategy, you need to understand that you will have to target your audience and it’s you job to find them.

Myth – A brand needs to be active on all social media platforms

Fact – This is a very common myth or confusion among people who begin their social media marketing campaigns. While it may seem like an impressive thing to target all the social media channels, but on the contrary you shouldn’t. The best option is to invest in two or three platforms where the possibility of finding your target audience is the most.

Myth – Social media marketing is free of cost

Fact – While using social media is free of cost but spreading the word for your brand does cost you pennies. Just like any other marketing channel, you will have to invest money into it. But every monetary effort is worth it if you look at the results.

Myth – Social media is a standalone marketing tool

Fact – Social media marketing will deliver best results when it is in done in collaboration with content and SEO. To maximize on social media marketing, you must support it with other digital initiatives.

Myth – Social media posts should become viral or else it becomes useless

Fact – It is a common belief that when social media campaigns go viral, it attracts the audience; otherwise the marketing efforts are useless. This isn’t true at all! The purpose of social media campaigns is to engage and interact with audience, thereby creating brand awareness.

If these myths had been stopping you from using social media as a marketing channel, it is high time you do away with these myths and start using it! It’s never too late to begin!

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