It’s no secret that social media plays a very important role in a digital marketing strategy. Social media posts, ads and videos can be used to drive targeted traffic. One of the reasons social media has taken the limelight is that social media ads are highly customizable. Facebook ads allow you to target users by their location, industry, education, pages they’ve liked and even their purchase history.
Facebook introduced auto play video ads, wherein videos feature in the newsfeed and when users scroll down, the videos play automatically but with no sound. When a video is clicked (on computer) or tapped (on mobile) to play in full screen, the video will play in full screen with sound. And if the video is not clicked, users can simply scroll past it. Facebook video viewership is growing every day, and it is a great way to promote your brand on social media.
Here are ways to create better Facebook ads-
- Starting seconds
When a user scrolls through the newsfeed, each video that he scrolls past is on auto play. Hence, to grab viewer attention the first few seconds of the ad need to be killer! If the first few ads catch the eye of the viewer he will watch the complete ad, and in case the starting seconds are boring, he might just scroll past it. This means to catch a video ad must catch a person’s attention almost immediately in the starting few seconds.
- Don’t sell
If you make a boring video ad which doesn’t show anything interesting and useful to the viewer, why would the viewer even waste a second to watch it? Try to create a video ad which is useful to the viewer, and gives information about the brand but in a subtle manner.
- Mute works here
Create an ad which engages the viewer even without sound. Usually, when a viewer scrolls down the news feed page the videos play on mute. This means that the video ad should be engaging enough to catch the attention of the viewer even without sound.
There’s a lot that goes in making a Facebook ad successful, from right targeting to a great image or video. Tailor your Facebook video ad with respect to the above three aspects to get the most out of your Facebook video ad campaigns.