Content writing secrets to rock work like a pro – Chapter 2

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There can be various angles to writing. To nail writing like a professional you need to attain liquidity of style. Where one piece might require you to stay on the surface and note the basics, there will be others that would need you to delve deeper into the topic and report the matter from your own perspective.

Whatever the case, it is your duty as a professional content writer to know the basics to successful writing, by heart. So without any further delay, let me get back to where I left the lesson in my last write up.

Keep your focus

Losing focus is one mistake that new writers in general tend to commit. To attain proficiency you must keep to the topic you are writing upon. It is not unusual for a subject to have multiple aspects. But before you get your horses running, you need to choose and stick to the angle you want to draw through your writing. Therefore, no matter how much you like a statement or a paragraph, if it deviates from the topic – delete it. Brutal, I know!

Keep the length and depth relatable

When it comes to professional writing, both the length and depth of the content, play a significant role. Hence, it is important that the two are relative. Hovering close to the borders of a subject and getting lost in the topic can both be an issue. When you write a piece, it must contain adequate ideas necessary to help draw a clear picture.  So if it is a small blog you are writing, make sure to include all the fundamental characteristics related to the topic. A bigger piece of writing, for instance an article gives you more space to go into the details.

Make your piece as creative or unique as possible

As I had previously pointed out, you cannot come up with fresh topics or ideas every time. There is a good possibility that the topic you are dealing with has already been written upon by someone else. So to ensure that your content does not go ignored, you have to introduce a new and improved angle to you writing. You can either talk about the same issue but with a fresher focus or change the manner of your approach, by covering a new feature.

Spend some time when finalizing the topic

The topic that you assign to your content piece is as vital as the title of a book. It is the first thing that people notice. Hence it is your topic that shall help them decide, whether they want to go on and read it or not. So if the topic is not as interesting as is your blog, chances are that it may not even be read. Try to come up with a topic that captivates the attention of the reader.

When deciding a topic you can take into consideration – the main focus of your writing, the approach, your target audience and so on.

Stay tuned for more Gyaan. Until then, hasta la vista!

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