Blogging is not only about regularly updating your blog, but also about coming up with fresh ideas to write about, while making sure you don’t plagiarize yourself! Trying hard to find fresh perspectives to write a new blog post can be quite exhausting even for the most versatile bloggers.
Repurposing can be a life-saver in such unfortunate times. If you do it right, repurposing content can be just what your blogging strategy needs.
Why REPURPOSE content?
Repurposing means giving an existing content a new shape and color! And I bet you will love your repurposed piece. Also, repurposing might give your business the opportunity to reach a new audience by posting tailored content which meets their needs. Similarly, if the original content didn’t bring the cited results, repurposing could help.
Content repurposing benefits:
- Reaching out to more people:
Every content piece supports quite a lot of formats, buyers and delivery channels. Some audiences prefer visual infographics over text statistics, while some choose podcasts over ebooks. Make your star content more versatile so that it suits different mediums and appeals to more audiences.
- Be more targeted:
You can make your existing content more targeted to specific audience segments by repurposing it. The non-technical audience segments require a different language than those with technical expertise.
- Make your star content live more:
You must have had an old favorite book that you love reading again and again! Similarly, one of your blog posts might be a popular favorite that people would have appreciated a lot. You can repurpose that piece to add more life to it and present the old favorite in a new packaging again.
- Getting more out of your evergreens:
If you find a topic that is the hot topic of the day and caters well to your audience then wouldn’t it make sense giving the piece a new lease of life? Maybe some of your audience missed it in first place. Add some content or expand the existing, there are many ways in which you can make your evergreen content live a longer life.
When you put a ton of effort into a piece of content, you want to get the most out of it. Repurposing can be a very powerful way to write blogs when you run out of ideas. In order to ensure that you do not miss out on your good content pieces, it’s important that you keep an inventory of your best content which you can go back to in times of need. Numerous content pieces can bud out from just one main idea, so do not wait and start experimenting with your best pieces now!