Content Marketing – Not Just About Writing

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To get started with content marketing, it is first important to know what content marketing is. Any marketing that involves creation and sharing of media and content is basically content marketing. The purpose of content marketing too is all about acquiring and retaining customers. So basically, all the news, videos, e-books, infographics, articles, photos, blogs, etc. fall into the category of content marketing.

You need a foundation


When you start with content marketing, it might be that you are willing to jump right in and start writing as soon as possible. But that’s a hasty step. Before writing, you will need to define why it is that you create content and what is it that you are trying to achieve with your content. Know your objectives, your target audience, and your strategy and the knowledge is what will give your content focus and clarity.

The ideas


Once you are ready with the foundation of your content marketing plan, it is now time for you to start thinking about ideas. You need to generate enough great ideas to make your strategy work. After all, it is not just about producing enough content; it is about producing content that is engaging enough to get read. An unending stream of unique and interesting content ideas might get a little trying at times; that is when you can try one or more of the following tactics:

  • Keep a finger on the pulse of your audience; know what is happening in general and what interests your target audience.
  • When you are running out of ideas, let Google help you think about your topic.
  • Visit and engage in forums, they are a great source for thinking up good ideas.
  • Tune in and listen; just take a walk, or meet people and listen.
  • Social media is a very important marketing platform; use it for brainstorming as well.
  • Stay relevant, read the news.



You have a plan and you have a list of ideas, but it is still not time to write. As much as you might hate this step, trust us; it will be easier in the long run if you maximize your productivity from the get go. It is now time to take the plan and the list and plan your lists (it’s not as confusing as it sounds).

This part is basically about upgrading and categorizing your earlier content plan (we just like making things sound a tad complicated at times). Now that you have actual ideas, you might want to start categorizing them, just so you can have a bit of order in your work. There is no “right” way to publishing content. Some brands publish daily while some publish once a week. You need to plan your own plan, based on your own demographics.

OK! Let’s write!


Finally! We’re done with the planning and now it’s time to actually write. The entire creative process can be summarized in six basic steps. Of course creative people are known to be haphazard, so you might flit between the steps, but basically it’s still the following steps:

  • Select your topic and your approach: Decide what you want and how you want to talk about it.
  • Research: Whether you talk about opinions or about facts, it is important for you to be able to back it up. So do your research.
  • Organize: Your thoughts need to be sorted into heads and subheads.
  • Write
  • Take a break: Once you are done writing, take a cooling off break and get your mind free from the topic.
  • Edit: After your break, with a fresh mind review all that you have written and make changes if necessary.

Some Helpful Secrets


Some tips that can help you remain on top of your writing game:

  • Research never ends, stay in the research mode always.
  • Don’t try to emulate anyone, write in your own voice.
  • Don’t try to shoot two birds with one stone. Concentrate only on the one point for one content.
  • The depth (details) of your topic should match the length of your content.
  • All content has a topic, a major idea, and a point of view. Write about trending topics, but only if you can add to it, not just to repeat what has been said.
  • Titles are as important as the body of the content.
  • Make the first sentence your best and craft an irresistible introduction.
  • Don’t hype anything and don’t stretch the truth. Keep it believable and reliable.
  • The close is as important as the intro. OR as we love to say ‘don’t leave it hanging’
  • Plain writing is great. Don’t annoy people by trying to be too fancy.
  • Great things take more than one draft.

Integrate your content marketing into the rest of your plain marketing plan. Make it work together like cogs in a machine or like jam on toast, whatever floats your boat.

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