The problem with many marketers is that they trust their traditional marketing methods way too much. But, marketers often forget that their target audience is changing, and so is the way their audience consumes information.
Many marketers believe that B2B has limitations, and there isn’t much to do in business-facing campaigns as there is in customer-facing campaigns. Absolutely wrong! The B2B Market is evolving, and there’s no place for such misconceptions.
But hell, there’s also no shortage of misconceptions surrounding digital B2B marketing. Here are some common myths about digital B2B marketing that you must debunk today to make the most out of the digital marketing campaigns:
- “No one is going to search for me over the web.”
The use of internet for procuring information has been growing. If a customer comes looking for you and your business doesn’t have an online existence, or even if you have a website, you haven’t updated it with relevant information about you and your products, in both cases you are at a loss.
- “I run a small business so digital has no use for me.”
Companies of all sizes and domains are successfully implementing digital marketing solutions and finding them critical for achieving better ROI.
- “I have my selling-channels. I do not need to sell online.”
You may be getting huge sellers through the traditional selling mediums, but things are not the same as they used to be a decade back. People are growing more open to online selling channels as compared the conventional ones.
- “Social and mobile channels have no relevance for B2B.”
Another misconception about B2B marketing is that social and mobile channels have no utility for B2B as they have for B2C. Regardless of age, the use of mobile and social media is increasing astronomically. And so is their use for driving business and targeting customers.
- “B2B Marketing is About Reaching Companies, Not People.”
In case of B2B marketing, although you are reaching out to a company but in another way you are also reaching out to a person (business head) or a team.
Now, which one of these are you a staunch believer of?