Are Infographics Really Powerful? Know It Here!

People respond better to visual information than text.

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Infographics have already become an integral part of marketing strategy. Google displays around 2 Cr results for the term ‘infographic’. However, there are still few businesses which have not yet started leveraging the power of infographics. One question that lingers on their mind is “What is the worth of an Infographic?”. Well, that’s exactly what this Infographic tries to answer.

In simple terms, an Infographic is any ‘information which is represented graphically’. Now the question arises why create infographics and what purpose do they solve? So, here is the answer.

Internet is a complex world where people are exposed to large amounts of data every day. That data is equivalent to 174 newspapers of data a day. In such a scenario, how do you make your voice heard? Infographic is the answer!

Why? Because 40% people respond better to visual information than text. Not just that, high quality infographics are 30 times more likely to be read than blogs or articles.

The numbers of social media signals generated by Infographics are much higher than traditional posts. According to Google trends, infographics are at their peak search interest.

Infographics for Business

Infographics are so powerful that they can increase traffic on website by 12%. Besides that, they have several other benefits like:

  1. More engagement on social media
  2. Provide facts and figures
  3. Help in building backlinks
  4. Reach target audience easily
  5. Go viral easily
  6. Easily Understandable and shareable
  7. Can be shared on social media networks like Facebook, Twitter, Google Plus, LinkedIn, Pinterest and Slideshare

Infographics are not only helping small businesses in reaching out to mass market but are also getting top global brands to lead the pack. Top brands like Mashable, The Huffington Post, LinkedIn, Salesforce, Marketo and Leo Burnett are using infographics as part of their online marketing efforts.

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